Social media video marketing is becoming a must-have element of any brand’s social media strategy. An objective-driven interview or promotional clip can create a connection from brand to consumer that simple photography and graphic design can’t.
Seeing as the rise of TikTok has prompted the behemoths, Instagram and YouTube, to emulate its short-form, vertical video format, it means that video as a marketing tool is becoming more digestible for your customers. The value of a tell-all YouTube channel can’t be understated either, as a regular schedule of well-made ‘explainer’ videos can cement your brand’s YouTube channel as an authority in your industry.
Before pressing the record button, we need to ask ‘why’. What questions are your customers asking? Which topics perform best? What do you want to achieve with social media marketing? The answers to these questions dictate our approach; video style, frequency, topics, and which platforms to publish on.
We can even get chatting with you and your team to find the best people suited to speaking on camera! Honestly, appearing on video can be as easy as having a conversation – in fact, that’s effectively all an interview is!
We often propose multiple creative routes for video production; a more raw, ‘everyday’ style, or a more polished, professional style. Both have their place depending on your business objectives.
Aiming for awareness? We find a presenter at your brand to put their personality up-front in vertical TikTok-style videos with a focus on casual ‘realness’ or fun. Aiming for conversions? We conduct more traditional, long-form, YouTube-style videos with a focus on detail and your brand’s product/service.
All involve our team of professional videographers with cameras and equipment that fit your marketing targets.
Like all social media marketing, videos work best when continually optimised. After publishing, we dive deep into the analytics of Instagram, TikTok, YouTube, and Facebook, to check audience retention, CTR (Click Through Rate), and more, to ensure that future videos can be created to fit your customers’ tastes.
With audience attention spans dwindling, we recognise the value in well-edited videos that grab your demographic’s eyeballs in the first 3 seconds and end on CTAs (Call To Action) that promote your product/service.
Our service isn’t about just social media. It’s about awakening your company’s potential with the power of content.
Address Shogun Social, Portland Terrace, Southampton SO14 7SJ
Our service isn’t about just social media. It’s about awakening your company’s potential with the power of content.