Brand Strategy Southampton

Getting to know your business is an extremely important part of the brand strategy process. Initially, we’ll have one or two in depth meetings with you to dive into what your brand is about, the people behind it, the tone of voice and your positioning in the market.

We like to look into the future of you brand, discussing where it could be in the next 6 months, 1 year or even 5 years down the line. We do this to understand your goals and provide context to how your brand may evolve over time. This includes the look and feel, the experience, the language you use, and anything else that helps your customers understand your purpose.

We will also have daily communications with you and your team once going ahead with a project to ensure we are on top of any changes in the day-to-day positioning of your brand, products and/or services.

Brand strategy is far more than a logo. It encompasses everything from your social media, to your overall marketing plan, your website, as well as your mission, vision and values.

A brand strategy is a holistic look at everything your brand represents, and how you can push that brand forward to rally more people behind your products, your cause and ultimately increase your sales and reputation. 

If you need help developing your brand visually, we can help to brand assets for you. This can include web assets, graphic assets, print assets and social media assets to make sure you have everything you need to promote your brands new, fresh look.

Every brand is unique in its own way, or at least should be.

Every brand strategy package with Shogun is tailored to each individual business to ensure that their brand is relevant and unique to them within the marketplace. Some of the elements that can be included in a brand strategy package include:

• brand strategy workshops
• social media workshops
• overall marketing workshops
• Brand identity and discovery
• branded asset development
• graphic design

A brand strategy with Shogun is much more than a logo. We may even delve into your company culture and process to help your business stay sustainable, creating a positive environment for customers and employees.

You and your team will be included in each and every step of the brand strategy process. We are not the type to run away with your ideas and present something generic back to you without your input. Instead we believe in nurturing a relationship with our clinets to understand them inside and out. We like to work collaboratively throughout the process so that you can feel confident in your brand, and learn a thing or two along the way.

This often depends on the needs of the individual project, however the usual time taken for a fully bespoke brand strategy can be anywhere from 2 weeks to 3 months.

The length of time the project takes will depend on the size of your brand (e.g. local, national, or global), the type of workshops and creative development that needs to happen, or the content creation that needs to happen to push a new era of your brand forward.

This is often decidedduring the scoping session of the brand development project. We usually require a certain amount of you or your teams time to collaborate on certain details. We will also need any existing brand assets, misson & vision documents, and anything else important to the company, including your goals and objectives to make sure the brand is aligned.

A brand strategy is important for a business as it lays out a roadmap to where you want your brand to be in the future. Brands can take many shapes and have many meanings, and if you don’t have a strong mission or vision it may be difficult to adapt yours to an ever-changing market. 

Being able to effectively communicate your principles, uniqueness and values to your customer is a sure way to make an impact in their lives and create advocates for your brand. Without a clearly defined strategy, getting that same enthusiasm about your brand will be difficult.

Measuring the success of a brand strategy can take a little longer than you may think. You need to look back three, six, twelve and even two years back to understand how the brand is being perceived.

This can be done through the engagement with your brand through PR, social media, your website, and any comments or qualitative data you can look at. This includes comment sections, surveys and forums to see how your brand is being perceived now.