Keep customers informed about the latest tips, guides, news and updates for your products and services on a consistent basis.
Our blog writing service in Southampton can help you to turn your existing blog into a go-to resource for customers to understand who you are, what you do, and how you can help them in detail.
Whether you need a blog strategy for your in-house team to work and collaborate on, or would like an experienced team to write informative and entertaining pieces for you. We offer a range of flexible blog writing services to help your brand communicate and inform your audience of the latest guides, tips, opinions and updates, effectively through your website.
Get in touch with our team to discuss your blog writing needs and how a tailored strategy can help to grow your audience.
We begin by having a meeting with you and your team to understand your audience in more detail.
This includes the type of reader you are looking to attract, what blogs you may have done previously, and the style of writing you would like.
Once we understand your business in more detail and the audiences you would like to attract, we will conduct a deep dive into the various topics that relate to your products or services.
We may require some additional information from you about the products and services, however this research will be mostly around questions asked by your audience.
Once we’re aware of the topics and frequently asked questions of interest to your audience, it’s time to plan the timeline and approach of the blogs.
Perhaps you are promoting a particular seasonal service, or a new product release? Our blog strategy will help you to keep visitors to your site informed and entertained. Then, let the writing commence.
We always encourage our clients to view their website as a knowledge resource for everything internal to the businesses, including things like ‘how-to’ guides for products, or tips and assistance for understanding the issue they may have and how your service may be able to help.
Aside from internal knowledge, showing that you are also aware and opinionated about the wider industry will also help to show your users your expertise beyond your own business.
Having a blend of both of these areas, along with a unique tone of voice can put you in a great position for creating great blog content.
Blog strategies are often unique to each client and will depend on the frequency, topics and tone you would like to have.
The package itself may include time allocated for meetings with yourself to understand your businessness as well as independant research on industry topics and audience talking points. This will all then be collated and form the strategy of the blogs.
Maybe you want to achieve more search traffic? Or perhaps you want blogging to be a brand awareness exercise where you can show off your experience in a unique way? Either way, blog strategies are flexible and tailored to your needs as a business.
Not at all! Everything mentioned within our blog writing packages can still be completed without an existing blog.
We would recommend speaking with your website developer to set up a blog page once the content is ready to be posted should you not have one already. With that said, blogs can be used in many ways such as newsletters, on social media, or as guest content on other relevant industry publications.
Absolutely!
Your input will be essential to ensuring that the topics, tone of voice and target audience are all aligned and produced in a way that is suitable for your business. Often in the initial stages of the blog strategy there will be some tweaking, however over time our experienced blog writers will quickly understand the tone and the process of checking and editing will become much less.
Of course, at the end of the day these are pieces of information that represent your business. You will have full visibility and flexibility to change blogs where you see fit. We encourage you to collaborate on the writing and put forward ideas and changes so that we can further develop our knowledge of your business, product, service or industry.
Ultimately you are the experts in your field.
Depending on the content you would like us to produce for you, this could require a lot or little of your input and collaboration.
Your involvement with the strategy will completely depend on the package that is agreed upon during the initial scoping consultation and the level of involvement you would like in the content being created.
Blogging is not only a big part of having your business found online, but also provides you with an opportunity to go into great detail and really show who you are and what you know as a business.
Blogs provide the business with another avenue to display their personality, provide an opinion, or help their audience to learn something new. Sometimes this added value, at no extra cost to the customer, can build a good relationship and encourage your audience to invest in your product or service.
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Our service isn’t about just blog writing. It’s about awakening your company’s potential with the power of content.
Address: Shogun Social, Portland Terrace, Southampton SO14 7SJ
Monday - Friday
09:00am – 18:00pm
Weekends
Closed
Our service isn’t about just social media. It’s about awakening your company’s potential with the power of content.